Customer-Relationship-Management-Integration des Net Promoter® Score
Uwe May, Robert Asal und Marcus Hilmer
| Year of publication: |
2010
|
|---|---|
| Authors: | May, Uwe ; Asal, Robert ; Hilmer, Marcus |
| Published in: |
Kundenorientierte Unternehmensführung : Konzept und Anwendung des Net Promoter® Score in der Praxis. - Wiesbaden : Gabler, ISBN 978-3-8349-2319-6. - 2010, p. 85-101
|
| Subject: | Beziehungsmarketing | Relationship marketing | Betriebliche Kennzahl | Financial ratio | Prozessmanagement | Business process management | Management-Informationssystem | Management information system |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003981028