Customer resources and economic sustainability of online channels
Year of publication: |
2011
|
---|---|
Authors: | Pavlov, Oleg V. |
Published in: |
Handbook of corporate sustainability : frameworks, strategies and tools. - Cheltenham [u.a.] : Edward Elgar, ISBN 978-1-84720-805-7. - 2011, p. 161-183
|
Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Bespielte Medien | Pre-recorded media | Tauschwirtschaft | Barter economy | Vertriebsweg | Distribution channel | Ressourcenorientierter Ansatz | Resource-based view | Nachhaltigkeit | Sustainability | Theorie | Theory |
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