Customer responses to the Airbnb platform : the role of Airbnb experience and memorability
Jing Li, Kevin Kam Fung So and Simon Hudson
| Year of publication: |
2023
|
|---|---|
| Authors: | Li, Jing ; So, Kevin Kam Fung ; Hudson, Simon |
| Subject: | Airbnb | Arousal | Authenticity | Home benefits | Memorability | Social interaction | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Hotellerie | Hotel industry | Digitale Plattform | Digital platform | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IJCHM-07-2022-0821 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013546113