Customer retention management in the B2C electronic business
Year of publication: |
2003
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Authors: | Wirtz, B.W. ; Lihotzky, N. |
Published in: |
Long range planning : LRP ; international journal of strategic management. - Oxford : Elsevier, ISSN 0024-6301, ZDB-ID 1609841. - Vol. 36.2003, 6, p. 515
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