Customer retention when the customer's future usage is uncertain
Year of publication: |
2007
|
---|---|
Authors: | White, Tiffany Barnett ; Lemon, Katherine N. ; Hogan, John E. |
Published in: |
Psychology & marketing. - New York, NY : Wiley, ISSN 0742-6046, ZDB-ID 2269338. - Vol. 24.2007, 10, p. 849-870
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Saved in:
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