Customer's life-time value using the RFM model in the banking industry : a case study
Esmaeil Nikumanesh and Amir Albadvi (School of Industrial Engineering, Tarbiat Modares University, Tehran, Iran)
| Year of publication: |
2014
|
|---|---|
| Authors: | Nikumanesh, Esmaeil ; Albadvi, Amir |
| Published in: |
International journal of electronic customer relationship management : IJECRM. - Genève : Inderscience Publ., ISSN 1750-0664, ZDB-ID 2422795-X. - Vol. 8.2014, 1/3, p. 15-30
|
| Subject: | customer's life-time value | customer relationship management | Agricultural Bank of Iran | RFM model | segmentation | Beziehungsmarketing | Relationship marketing | Iran | Bank | Kundenwert | Customer value | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011471071