Customer's role in knowledge management and in the innovation process : effects on innovation capacity and marketing results
Pilar Fidel, Amparo Cervera and Walesska Schlesinger (University of Valencia, Spain)
| Year of publication: |
May 2016
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|---|---|
| Authors: | Fidel, Pilar ; Cervera, Ampario ; Schlesinger, Walesska |
| Published in: |
Knowledge management research & practice : KMRP. - Basingstoke : Palgrave Macmillan, ISSN 1477-8238, ZDB-ID 2116287-6. - Vol. 14.2016, 2, p. 195-203
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| Subject: | customer knowledge management | customer collaboration | marketing results | innovation capacity | innovation process | Wissensmanagement | Knowledge management | Innovation | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Kundenintegration | Customer integration |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/kmrp.2015.19 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011481861