Customer satisfaction and firm performance : insights from over a quarter century of empirical research
Ashley S. Otto, David M. Szymanski, Rajan Varadarajan
| Year of publication: |
2020
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|---|---|
| Authors: | Otto, Ashley S. ; Szymanski, David M. ; Varadarajan, Rajan |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 48.2020, 3, p. 543-564
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| Subject: | Customer satisfaction | Marketing strategy | Business performance | Meta-analysis | Empirical generalization | Unternehmenserfolg | Firm performance | Kundenzufriedenheit | Meta-Analyse | Marketingmanagement | Marketing management | Bibliometrie | Bibliometrics |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11747-019-00657-7 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012290971