Customer satisfaction and its impact on the future costs of selling
Year of publication: |
2020
|
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Authors: | Lim, Leon Gim ; Tuli, Kapil R. ; Grewal, Rajdeep |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 84.2020, 4, p. 23-44
|
Subject: | capital structure | cost of selling | customer satisfaction | diversification | leverage | marketing-finance interface | strategic flexibility | strategic intent | Kundenzufriedenheit | Customer satisfaction | Kapitalstruktur | Capital structure | Strategisches Management | Strategic management | Verkauf | Selling |
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