Customer satisfaction and relationship quality as key variables in relationship marketing : developing a behavioral model of the customer retention process
Alexander Klee ; Thorsten Hennig
| Year of publication: |
1996
|
|---|---|
| Authors: | Klee, Alexander ; Hennig, Thorsten |
| Publisher: |
Hannover : Universität Hannover,ABWL u. Marketing II |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 37 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| ISBN: | 3-932106-10-5 |
| Source: |
Persistent link: https://www.econbiz.de/10004378386