Customer satisfaction as a marketing concept in higher education
Year of publication: |
2013
|
---|---|
Authors: | Andrlic, Berislav ; Budic, Hrvoje ; Pismis, Vjekoslav |
Published in: |
Analele ştiinţifice ale Univerşităţii Alexandru Ioan Cuza din Iaşi. - Iaşi : Ed. Univ. Alexandru Ioan Cuza, ISSN 0379-7864, ZDB-ID 1238064-7. - Vol. 60.2013, 1, p. 21-30
|
Subject: | marketing strategy | customer satisfaction | education | students | Kundenzufriedenheit | Customer satisfaction | Studierende | Students | Marketingmanagement | Marketing management | Dienstleistungsqualität | Service quality | Hochschule | Higher education institution | Marketingtheorie | Marketing theory | Nonprofit-Marketing | Nonprofit marketing | Beziehungsmarketing | Relationship marketing |
-
Casidy, Riza, (2014)
-
Community orientation : an overlooked pillar of market-oriented higher education institutions
El Alfy, Shahira, (2023)
-
The role of perceived market orientation in the higher education sector
Casidy, Riza, (2014)
- More ...
-
E-distribution Possibilities of Web Sites in Wine Tourism
Andrlic, Berislav, (2011)
-
Employment in the hotel industries of Croatia and Montenegro : current state and outlook
Delibasic, Milica, (2022)
-
Budic, Hrvoje, (2013)
- More ...