Customer satisfaction evaluation : methods for measuring and implementing service quality
Evangelos Grigoroudis ; Yannis Siskos
| Year of publication: |
2010
|
|---|---|
| Authors: | Grigoroudis, Evangelos ; Siskos, Yannis |
| Publisher: |
New York [u.a.] : Springer |
| Subject: | Marktforschung | Verbraucherverhalten | Verbraucherzufriedenheit | Messung | Statistik | Datenverarbeitung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] ; Description [digitool.hbz-nrw.de] |
| Extent: | XII, 313 S. : graph. Darst. |
|---|---|
| Series: | International series in operations research & management science. - New York, NY [u.a.] ; Heidelberg : Springer, ISSN 0884-8289. - Vol. 139 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 978-1-441-91639-6 ; 1-441-91639-3 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004949569