Customer segmentation : the concepts of trust, commitment and relationships
Bertil Hultén
| Year of publication: |
2007
|
|---|---|
| Authors: | Hultén, Bertil |
| Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 15.2007, 4, p. 256-269
|
| Subject: | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence | Marktsegmentierung | Market segmentation | Marketingtheorie | Marketing theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003593906