Customer-to-customer relationship management (CCRM) : how marketers can successfully engage consumers online
Year of publication: |
2015
|
---|---|
Authors: | Kim, Molan ; Thompson, Scott A. |
Published in: |
Strong brands, strong relationships. - London : Routledge, ISBN 978-1-138-78683-7. - 2015, p. 185-200
|
Subject: | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Erfolgsfaktor | Success factor |
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