Customer-to-customer relationship management (CCRM) : how marketers can successfully engage consumers online
Molan Kim and Scott A. Thompson
| Year of publication: |
2015
|
|---|---|
| Authors: | Kim, Molan ; Thompson, Scott A. |
| Published in: |
Strong brands, strong relationships. - London : Routledge, ISBN 978-1-138-78683-7. - 2015, p. 185-200
|
| Subject: | Beziehungsmarketing | Relationship marketing | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Erfolgsfaktor | Success factor |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section ; Fallstudie ; Case study |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011313571