Customer Uncertainty Following Downsizing: The Effects of Extent of Downsizing and Open Communication
| Year of publication: |
2012
|
|---|---|
| Authors: | Homburg, Christian ; Klarmann, Martin ; Staritz, Sabine |
| Published in: |
Journal of marketing. - Chicago, Ill : Publications Group of the American Marketing Association, ISSN 0022-2429, ZDB-ID 2183183. - Vol. 76.2012, 3, p. 112-130
|