Customer value and strategic competence : a discrete choice experiment approach
Jeff Brazell ; Timothy M. Devinney ; David Midgley
| Year of publication: |
1998
|
|---|---|
| Authors: | Brazell, Jeff ; Devinney, Timothy Michael ; Midgley, David |
| Publisher: |
[Sydney] : Australian Graduate School of Management, University of New South Wales |
| Subject: | Kundenwert | Ressourcenmanagement | Strategisches Management | Diskrete Entscheidung |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | 36 S. |
|---|---|
| Series: | Working paper / The University of New South Wales, Australian Graduate School of Management. - Kensington, ISSN 0727-3592. - Vol. 98,11 |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 1-86274-341-X |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004686082