A customer value-based airline revenue management approach considering both opportunity costs and misclassification of heterogeneous clients
Michael Mohaupt and Andreas Hilbert (Business Intelligence, Technische Universität Dresden, Dresden, Germany)
| Year of publication: |
October 2015
|
|---|---|
| Authors: | Mohaupt, Michael ; Hilbert, Andreas |
| Published in: |
Journal of revenue and pricing management. - Basingstoke : Palgrave Macmillan, ISSN 1476-6930, ZDB-ID 2114191-5. - Vol. 14.2015, 5, p. 321-341
|
| Subject: | revenue management | customer relationship management | customer value | opportunity costs | classification | Beziehungsmarketing | Relationship marketing | Revenue-Management | Revenue management | Kundenwert | Customer value | Opportunitätskosten | Opportunity cost | Fluggesellschaft | Airline | Lieferantenmanagement | Supplier relationship management | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/rmp.2014.31 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011460135