Customers cocreating value with the firm : implications for IHRM
Year of publication: |
2011
|
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Authors: | Novicevic, Milorad M. ; Duke, Allison B. ; Holmes, Erin R. ; Breland, Jacob W. ; Buckley, M. R. |
Published in: |
The international journal of human resource management. - London : Routledge, ISSN 0958-5192, ZDB-ID 1044134-7. - Vol. 22.2011, 3, p. 746-761
|
Subject: | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Corporate Governance | Corporate governance | Personalmanagement | Human Resource Management |
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