Customers' emotion regulation strategies in service failure encounters
Year of publication: |
2017
|
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Authors: | Balaji, M. S. ; Roy, Sanjit ; Quazi, Ali |
Published in: |
European journal of marketing : EJM. - Bingley : Emerald Publishing Limited, ISSN 0309-0566, ZDB-ID 189982-X. - Vol. 51.2017, 5/6, p. 960-982
|
Subject: | Service failure | Emotions | Customer satisfaction | Emotion regulation | Negative word-of-mouth | Perceived injustice | Emotion | Kundenzufriedenheit | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Beschwerdemanagement | Complaint management | Virales Marketing | Viral marketing |
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