Customers' perceptions of demand-driven pricing in revenue management context : comparisons of six tourism and hospitality industries
Year of publication: |
2010
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Authors: | Heo, Cindy Yoonjoung ; Lee, Seoki |
Published in: |
International journal of revenue management : IJRM. - Olney, Bucks : Inderscience Enterprises, ISSN 1474-7332, ZDB-ID 2193374-1. - Vol. 4.2010, 3/4, p. 382-402
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Subject: | Gastgewerbe | Hospitality industry | Revenue-Management | Revenue management | Tourismuswirtschaft | Tourism industry | Hotellerie | Hotel industry | Konsumentenverhalten | Consumer behaviour | Preismanagement | Pricing strategy | Kundenzufriedenheit | Customer satisfaction |
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