Customers' perceptions of quality
Robin Lowe
| Year of publication: |
2005
|
|---|---|
| Authors: | Lowe, Robin |
| Published in: |
Understanding and managing customers. - Harlow [u.a.] : Financial Times Prentice Hall, ISBN 0-273-68562-7. - 2005, p. 188-211
|
| Subject: | Kundenzufriedenheit | Customer satisfaction | Produktqualität | Product quality | Dienstleistungsqualität | Service quality | Konsumentenverhalten | Consumer behaviour | Wahrnehmung | Perception | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002377880