Customers' relationship expectations and costs as segmentation variables : preliminary evidence from banking
Sergios Dimitriadis
| Year of publication: |
2011
|
|---|---|
| Authors: | Dimitriadis, Sergios |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 25.2011, 4, p. 294-308
|
| Subject: | Bankmarketing | Bank marketing | Beziehungsmarketing | Relationship marketing | Nutzen | Utility | Kosten | Costs | Marktsegmentierung | Market segmentation | Privatkundengeschäft | Personal banking | Griechenland | Greece |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10009272268