Customization-massing : new angle of view to implement C2B development in China
Xin Song, Lei Tang
| Year of publication: |
October-December 2017
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| Authors: | Song, Xin ; Tang, Lei |
| Published in: |
Inventi impact: retailing & consumer services. - Bhopal : Inventi Journals, ISSN 2249-099X, ZDB-ID 2821954-5. - 2017, 4, p. 152-157
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| Subject: | Customization-Massing | Consumer to Business | Mass Customization | Flexible Production | Personalized Marketing | China | Mass customization | Konsumentenverhalten | Consumer behaviour | Flexibles Fertigungssystem | Flexible manufacturing system | Beziehungsmarketing | Relationship marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011879922