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Customized service bundles in a competitive context: integrating consumer's bundling, brand and quantity decisions

Manoj K. Agarwal, Ruud T. Frambach
Year of publication:
2003
Authors: Agarwal, Manoj Kumar ; Frambach, Rudolf T.
Publisher: Amsterdam
Subject: Leistungsbündel | Bundling strategy | Dienstleistungssektor | Service industry
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