Cutting through the clutter : mascots in Indian marketing
Year of publication: |
2018
|
---|---|
Authors: | Bharucha, Jehangir |
Published in: |
International journal of economics and business research. - Olney, Bucks. : Inderscience, ISSN 1756-9850, ZDB-ID 2481914-1. - Vol. 16.2018, 4, p. 534-545
|
Subject: | mascots | Indian advertising | impact on children | celebrity endorsement | Indien | India | Celebrity-Werbung | Celebrity endorsement | Werbewirkung | Advertising effects | Kinder | Children |
-
Lavuri, Rambabu, (2022)
-
Persuadability of celebrity brand endorsements : socio-economic and cultural perspective
Menezes, Kim Anne, (2019)
-
Role of culture in celebrity endorsement : brand endorsement by celebrities in the Indian context
Abhishek, (2016)
- More ...
-
The sexual street harassment battle: perceptions of women in urban India
Bharucha, Jehangir, (2018)
-
Entrepreneurship education management in India
Bharucha, Jehangir, (2019)
-
Supply creates its own demand : the great multi-billion rupee coaching business in India
Bharucha, Jehangir, (2018)
- More ...