Cutting through the clutter: purchase intentions as a function of packaging instrumentality, aesthetics, and symbolism
| Year of publication: |
2013
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|---|---|
| Authors: | Vilnai-Yavetz, Iris ; Koren, Ran |
| Published in: |
The international review of retail, distribution and consumer research. - London : Routledge, ISSN 0959-3969, ZDB-ID 10985888. - Vol. 23.2013, 4 (1.9.), p. 394-417
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