Cyberbranding : brand building in the digital economy
Deirdre Breakenridge
| Year of publication: |
2001
|
|---|---|
| Authors: | Breakenridge, Deirdre |
| Publisher: |
London [u.a.] : Financial Times Prentice Hall |
| Subject: | Electronic Commerce | Markenpolitik |
| Description of contents: | Table of Contents [digitool.hbz-nrw.de] |
| Extent: | XIV, 352 S. : Ill. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-089710-8 |
| Classification: | Marketing |
| Source: |
Persistent link: https://www.econbiz.de/10004735630