D MODELING AND SYSTEMS ANALYSIS - Eye fixations on advertisements and memory for brands: A model and findings - Db:140
| Year of publication: |
2002
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|---|---|
| Authors: | Wedel, Michel ; Pieters, Rik |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 42.2002, 1, p. 55-58
|