D MODELING AND SYSTEMS ANALYSIS - Norms and power in marketing relationships: Alternative theories and empirical evidence Db:140
| Year of publication: |
2004
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|---|---|
| Authors: | Berthon, Pierre ; Pitt, Leyland F. ; Ewing, Michael T. ; Bakkeland, Gunnar |
| Published in: |
Operations research, Management science : OR MS ; the international literature digest. - Davenport, Iowa : Executive Sciences Institute, ISSN 0030-3658, ZDB-ID 207381x. - Vol. 44.2004, 3, p. 281-282
|