Dabblers, fans and fanatics : exploring behavioural segmentation at a special-interest event
Joanne Mackellar
| Year of publication: |
2009
|
|---|---|
| Authors: | Mackellar, Joanne |
| Published in: |
Journal of vacation marketing : an international journal. - London : Sage, ISSN 1356-7667, ZDB-ID 1352663-7. - Vol. 15.2009, 1, p. 5-24
|
| Subject: | Großveranstaltung | Big event | Freizeitverhalten | Leisure behaviour | Soziales Verhalten | Social behaviour | Australien | Australia |
| Extent: | Ill. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003824359