Das Konstrukt Nutzungsakzeptanz als Fundament eines NFC-basierten Mobile Marketing
Klaus-Dieter Wiedmann; Marc-Oliver Reeh
| Year of publication: |
2007
|
|---|---|
| Authors: | Wiedmann, Klaus-Peter ; Reeh, Marc-Oliver |
| Publisher: |
Hannover : Leibniz-Univ., Inst. für Marketing & Management |
| Subject: | Marketingmanagement | Marketing management | Online-Marketing | Internet marketing | Mobile Business | Mobile business | Funktechnik | Radio engineering | RFID | Handy | SMS <Telekommunikation> | Chipkarte | Akzeptanz | Marketing |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | II Bl., 24 S. graph,. Darst. |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | German |
| Notes: | Literaturverz. S. 21 - 24 |
| ISBN: | 3-86700-046-8 ; 978-3-86700-046-8 |
| Classification: | Marketing ; Rechnerperipherie, Datenkommunikationshardware ; Nachrichtentechnik, Kommunikationstechnik: Allgemeines |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003726335