Das Management eliminationsverdächtiger Produkte : eine Analyse unter besonderer Berücksichtigung stagnierender und schrumpfender Märkte
Clemens Wemhoff
| Year of publication: |
1998
|
|---|---|
| Authors: | Wemhoff, Clemens |
| Publisher: |
Frankfurt am Main [u.a.] : Lang |
| Subject: | Produktmanagement | Product management | Marketingmanagement | Marketing management | Schrumpfende Märkte | Declining markets | Produktlebenszyklus | Product life cycle | Theorie | Theory |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | XV, 226 S. : graph. Darst |
|---|---|
| Series: | Europäische Hochschulschriften / 5. - Frankfurt, M. : PL Acad. Research, ISSN 0531-7339, ZDB-ID 510547-X. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Bibliografie enthalten ; Bibliography included ; Hochschulschrift ; Thesis |
| Language: | German |
| Thesis: | Zugl.: Tübingen, Univ., Diss., 1998 |
| Notes: | Literaturverz. S. 207 - 226 |
| ISBN: | 3-631-33529-6 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000993051