Das Marketinglexikon : von A wie Absatzstrategie bis Z wie Zwei-Stufen-Werbung
Rolf Strauch
| Year of publication: |
1996 ; Orig.-Ausg.
|
|---|---|
| Authors: | Strauch, Rolf |
| Publisher: |
München : Heyne |
| Subject: | Marketing | Wörterbuch |
| Extent: | 364 S. |
|---|---|
| Series: | Heyne-Bücher / 22, Heyne-Business. - München : Heyne. - Vol. 1021 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Enzyklopädie |
| Language: | German |
| ISBN: | 3-453-09907-9 |
| Source: |
Persistent link: https://www.econbiz.de/10004311656