Das Metaprodukt : Produktentwicklung und Marketing von Markenartikeln
Carl Eric Linn
| Year of publication: |
1992
|
|---|---|
| Authors: | Linn, Carl E. |
| Publisher: |
Landsberg/Lech : Verl. Moderne Industrie |
| Subject: | Produktgestaltung | Product design | Marketingmanagement | Marketing management | Markenartikel | Brand |
| Description of contents: | Table of Contents [d-nb.info] |
| Extent: | 246 S. : graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| ISBN: | 3-478-22710-0 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000836655