Data-driven, data-informed, data-augmented : how Ubisoft’s Ghost Recon Wildlands live unit uses data for continuous product innovation
Year of publication: |
2020
|
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Authors: | Werder, Karl ; Seidel, Stefan ; Recker, Jan ; Berente, Nicholas ; Gibbs, John ; Abboud, Nouredine ; Benzeghadi, Yossef |
Published in: |
California management review. - Thousand Oaks, CA : Sage Publishing, ISSN 2162-8564, ZDB-ID 2066069-8. - Vol. 62.2020, 3, p. 86-102
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Subject: | innovation | product innovation | data analysis | design | software | Innovation | Produktentwicklung | New product development | Innovationsmanagement | Innovation management | Software |
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