Data-Driven Public Relations Research : 21st Century Practices and Applications
by Jim Eggensperger and Natalie Redcross.
| Year of publication: |
[2018] ; First edition.
|
|---|---|
| Authors: | Eggensperger, Jim ; Redcross, Natalie |
| Institutions: | Taylor and Francis (contributor) |
| Publisher: |
Boca Raton, FL : Routledge, |
| Subject: | Öffentlichkeitsarbeit | Public relations | IT-gestütztes Marketing | Computer-assisted marketing | Kundendaten | Customer data |
| Extent: | 1 online resource (212 pages) 38 illustrations, text file, PDF |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index. |
| ISBN: | 978-1-315-19668-8 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013180457