Data governance - protecting and unleashing the value of your customer data assets : stage 1: understanding data governance and your current data management capability
Adrian Gregory
Year of publication: |
2011
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Authors: | Gregory, Adrian |
Published in: |
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing. - London : Palgrave Macmillan Ltd., ISSN 1463-5178, ZDB-ID 21900085. - Vol. 12.2010/11, 3, p. 230-248
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