BIG DATA: BIG IMPACT - Big Data, not Magic Data - Big is not always better. Simplification is often better than precision. Ask appropriate questions of data sets and spot the patterns that lead to genuine insight.
| Year of publication: |
2013
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|---|---|
| Authors: | Earls, Mark ; Bentley, Alex |
| Published in: |
ADMAP : for decisionmakers in advertising, marketing, media, planning & research. - London : Reed Publ. Serv., ISSN 0001-8295, ZDB-ID 10488297. - 2013, p. 18-21
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