Data management for customer relationship management : a web-based approach
Dipen Sarabhai Patel, Daniel Adomako Asamoah and Wakiuru Wamwara
| Year of publication: |
2024
|
|---|---|
| Authors: | Patel, Dipen Sarabhai ; Asamoah, Daniel Adomako ; Wamwara, Wakiuru |
| Published in: |
International journal of business information systems : IJBIS. - [Olney, Bucks.] : Inderscience Enterprises, ISSN 1746-0980, ZDB-ID 2436031-4. - Vol. 45.2024, 3, p. 343-374
|
| Subject: | agile development | CRM | customer relationship management | data integration | enterprise resource planning | ERP | master data management | MDM | system implementation | Softwareentwicklung | Software development | Beziehungsmarketing | Relationship marketing | ERP-System | ERP system | Informationsmanagement | Information management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBIS.2024.136877 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015061798