Data mining for shopping centres – customer knowledge‐management framework

Relying on complex interdependencies between shoppers, retailers and owners, shopping centres are ideal for knowledge at management study. Retailers have been the forefront of data mining, but shopping centres have received little attention. Aspects of customer knowledge management for shopping centres are considered using analogies drawn from an exploratory questionnaire survey.

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Year of publication:	2001
Authors:	Dennis, Charles ; Marsland, David ; Cockett, Tony
Published in:	Journal of Knowledge Management. - MCB UP Ltd, ISSN 1758-7484, ZDB-ID 2009195-3. - Vol. 5.2001, 4, p. 368-374
Publisher:	MCB UP Ltd
Subject:	Shopping centres \| Customer profiling

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Type of publication:	Article
Type of publication (narrower categories):	research-article
Language:	English
Other identifiers:	10.1108/13673270110411797 [DOI]
Source:	Other ZBW resources

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