Data Mining im CRM
Hajo Hippner und Klaus D. Wilde
| Year of publication: |
2013
|
|---|---|
| Authors: | Hippner, Hajo |
| Other Persons: | Wilde, Klaus D. (contributor) |
| Published in: |
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation. - Wiesbaden : Springer Gabler, ISBN 3-8349-4175-1. - 2013, p. 179-196
|
| Subject: | Beziehungsmarketing | Relationship marketing | Data Mining | Data mining | Data Warehouse | Data warehouse |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | German |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014546735