Data Mining in Marketing: Part 1 - The revolution is upon us, so choose your weapons carefully.
| Year of publication: |
1998
|
|---|---|
| Authors: | Peacock, Peter R. |
| Published in: |
Marketing management : a quarterly business management publication of the American Marketing Association. - Chicago, Ill : AMA, ISSN 1061-3846, ZDB-ID 12018028. - Vol. 6.1998, 4, p. 8-19
|