Data quality measures for computational research : ensuring informed decisions with emerging data sources
Edward C. Malthouse, Ewa Maslowska, Joanna Strycharz, Martin Block, and Theo Araujo
| Year of publication: |
2024
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|---|---|
| Authors: | Malthouse, Edward C. ; Maslowska, Ewa ; Strycharz, Joanna ; Block, Martin ; Araujo, Theo |
| Published in: |
Journal of advertising. - [Abingdon] : Routledge Taylor & Francis Group, ISSN 1557-7805, ZDB-ID 2067343-7. - Vol. 53.2024, 5, p. 644-660
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| Subject: | Werbung | Advertising | Künstliche Intelligenz | Artificial intelligence | Daten | Data |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/00913367.2024.2403609 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015194426