Database Marketing und Computer Aided Selling : strategische Wettbewerbsvorteile durch neue informationstechnologische Systemkonzeptionen

von Jörg Link und Volker Hildebrand

Year of publication:	1993
Authors:	Link, Jörg ; Hildebrand, Volker G.
Publisher:	München : Vahlen
Subject:	Marketingmanagement \| Marketing management \| IT-gestütztes Marketing \| Computer-assisted marketing \| Datenbank \| Database \| Vertriebs-Informationssystem \| Sales information system \| Direktmarketing \| CAS
Description of contents:	Table of Contents [gbv.de]

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