Database submission : the ISMS durable goods data sets
Jian Ni; Scott A. Neslin; Baohong Sun
| Year of publication: |
2012
|
|---|---|
| Authors: | Ni, Jian ; Neslin, Scott A. ; Sun, Baohong |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 31.2012, 6, p. 1008-1013
|
| Subject: | retailer | durable goods | panel data | product adoption | holiday promotion | sales forecasting | Dauerhafte Konsumgüter | Durable goods | Konsumgüter | Consumer goods | Einzelhandel | Retail trade | Panel | Panel study | Verkaufsförderung | Sales promotion | Absatz | Sales | Datenbank | Database |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009702504