Dealing with downstream customers : an exploratory study
Year of publication: |
2011
|
---|---|
Authors: | Hillebrand, Bas ; Biemans, Wim G. |
Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 26.2011, 2, p. 72-80
|
Subject: | B-to-B-Marketing | Business-to-business marketing | Marketingmanagement | Marketing management | Kundenwert | Customer value |
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