Dealing with product similarity in conjoint simulations
Joel Huber, Bryan Orme and Richard Miller
| Year of publication: |
2007
|
|---|---|
| Authors: | Huber, Joel ; Orme, Bryan ; Miller, Richard |
| Published in: |
Conjoint measurement : methods and applications. - Berlin : Springer, ISBN 3-540-71403-0. - 2007, p. 347-362
|
| Subject: | Conjoint-Analyse | Conjoint analysis | Marktforschung | Market research | Simulation | Produktdifferenzierung | Product differentiation | Theorie | Theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10003544689