Death in advertising : the last taboo?
Year of publication: |
2021
|
---|---|
Authors: | Caulfield, Jane ; Day, Michelle ; Phillips, Barbara J. |
Published in: |
International journal of advertising : the review of marketing communications. - Abingdon : Routledge, ISSN 1759-3948, ZDB-ID 2067926-9. - Vol. 40.2021, 7, p. 1073-1095
|
Subject: | ad executions | advertising in society | age differences | taboo | Werbung | Advertising | Sterblichkeit | Mortality | Altersgruppe | Age group | Werbewirkung | Advertising effects |
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