Deception in Retailer High-Low Pricing: A "Rule of Reason" Approach
| Year of publication: |
1994
|
|---|---|
| Authors: | Kaufmann, Patrick J. ; Smith, N.Craig ; Ortmeyer, Gwendolyn K. |
| Published in: |
Journal of retailing. - New York, NY [u.a.] : Elsevier, ISSN 0022-4359, ZDB-ID 4108024. - Vol. 70.1994, 2, p. 115-138
|