Deciphering organic foods : a comprehensive guide to organic food production, consumption, and promotion

Preface -- Chapter 1 : Consumer awareness and motivation for organic food consumption -- Chapter 2 : Pricing disparities -- Chapter 3 : Consumer decision-making process for organic food -- Chapter 4 : Promotional strategies for organic food marketing -- Chapter 5 : Selling organic foods through conventional retail stores -- Chapter 6 : Cracking the code of organic food labels -- Chapter 7 : Catching and keeping consumers' attention -- Chapter 8 : Introduction to global markets and marketing -- Chapter 9 : U. S. organic production and marketing -- Chapter 10 : Organic pet food - is it worth it? -- About the editors -- Index